Tuesday, August 4, 2009

Box Office Inflation

via Slate:
The problems with our growing fixation on box office figures—they don't account for costs of the film, they don't include home-entertainment revenue, etc.—have been chronicled in the past. But as long as we continue to indulge this obsession, shouldn't journalists at least factor in inflation, instead of pretending that it doesn't exist?
What is the appropriate way to measure movie success? Is there any objective measure?

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